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Pricing page headline test
Completed- Hypothesis
- If we lead with the outcome instead of the feature, more visitors will click Get Started.
- Audience
- First-time visitors landing on the pricing page
- Success signal
- Click-through rate on the primary button increases
Saved summary
ValidatedCompleted Sep 15, 2026, 4:20 PM
What you observed
Click-through rate went from 4.1% to 6.8% across 210 visitors.
Notes
Ran for 5 days with the new headline swapped in. Bounce rate held steady, so the lift looks real rather than a fluke.
Run checklist
- ✓Confirm who you're testing with
- ✓Put the test in front of real people
- ✓Note what actually happens, not what you expect
- ✓Check the outcome against your success signal
- ✓Write down what you learned